Overview
Smartag Digital Wallet is a mobile payment system developed by Smartag Solutions
Berhad that allows its users to store credit cards, loyalty cards and gift cards
among other things, as well as redeeming sales promotions on their mobile phone.
Smartag Digital Wallet uses Near Field Communication (NFC) to make secure payments
fast and convenient by simply tapping the phone on any supported terminal at checkout.
It could also be used to read Radio Frequency Identification (RFID) labels and check
authenticity of products in real-time by
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Tap & Authenticate
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Tap & Review
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Tap & Check-in
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Tap & Get Coupon/Info
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Tap & book
Security
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While a stolen debit card can be used in some circumstance without a personal identification
number (PIN) or signature, the Smartag Digital Wallet requires a PIN and has additional
security.
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Smartag Digital Wallet stores encrypted user information on a computer chip called
the Secure Element. The Android device itself can be locked with a personal identification
number (PIN).
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The Secure Element only stores data and is required to open the Smartag Digital
Wallet app.
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The Secure Element memory is separate from the device memory.
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The chip is designed to only allow trusted programs on the Secure Element itself
to access the payment credentials stored therein.
Advantage
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Solve overload of plastic cards, card issuer issuing a virtual card that resides
inside a mobile device.
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To engage target marketing, make offers, loyalty program and discounts to customers.
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Higher security compared to physical wallet by having two layers of PIN protection;
PIN when user tries to use the card, and another PIN if payment value exceeded threshold
amount.
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Consumers are hassle-free tracking of expenses and easy redemption of offers/coupons.
Innovation
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Security
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Mobile phone can be protected via PIN if user lost the phone.
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Environmentally Friendly
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Reduces numerous cards, vouchers, tickets on limited physical wallet space
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Low Costing & Marketing Effectiveness
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Reduces printing costs & targeted advertisements and offers based upon user preference
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